A different kind of blog

Last night, on Singapore's Channel News Asia, there was a report on food blogs. 4 bloggers reviewed their true identity and commented on the popularity of their blogs. It came to me as quite a surprise. Coming onto the big screen and revealing one’s identify to discuss about food blogs; isn’t that the complete opposite of what blogs are supposed to be?

In Wikipedia’s words, a blog is a website where entries are made in journal style and displayed in a reverse chronological order.

Are blogs getting more commercialised? Are google and yahoo-inspired ad models spinning off on blogs too and via other channels such as TV? Perhaps, the future world of blogs is a wolf in a sheep’s clothing; hiding online advertising and paid search under its thick fur…Who knows?